Thanks to advancing technology, the marketing arena has been revolutionized. It started from billboard posters, advertisements, and ended on social media. But as they say, even digital socialization is dynamic and ever-changing. MSN, Yahoo, Orkut, Facebook, and Instagram have all joined the queue.
However, talking about contemporary times, Instagram has been leading the game. But as I said before, the digital marketing environment has never been constant. Now from what I anticipate, there’s huge potential for another contender in the league, Clubhouse App.
Thanks to COVID-19, the app has been on the rise ever since. Precisely because the app enables users to interact in what they call, invitation-only audio rooms; and from what I know, offline meet-ups have been transformed into digital meetups especially in the COVID era.
Nonetheless, companies across the globe have been using the app as a marketing tool. It helps them connect with their customer base, and eventually enables them to speculate and create customer demand.
But besides, for those users who are not looking forward to using it as a marketing tool, but as a mere medium to interact with colleagues or their social circle, it is the right fit even for them. Plus, also for those users who are uncomfortable with the video interface of video conferencing apps like Google Meet and zoom.
Since the Clubhouse app is invite-only, and available just on IOS, it can get tricky and ambiguous for individuals
Tips for new clubhouse users
1. How to join without an invite
Primarily, to join and use the Clubhouse app, you need an invite, and on top of it, the number of invites per user is limited. But it’s not absolutely necessary, there’s a hack that allows you to join the app without an invite.
For that, you have to take the help of a friend who is already on the clubhouse app. Since you would be on each other’s contact list, they can let you in.
To go into details, once you register yourself and enter your contact information, your contact that’s already on the App would be promoted a notification that allows them to let you in. This way, neither their invites would be wasted nor would you need an invite to join in.
2. Setting up a profile
Mark this; the registration process is incomplete without an invite if you are going the traditional way without using the hack. However, you can still set basic profile information that includes your name, contact information, photo, etc before being let in.
You can also link your Twitter and other social media accounts to build your network, and draw your audience
To link your social media accounts, open the Clubhouse app > Click on your profile > Find the buttons to link your Twitter and Instagram accounts.
Once you have been invited, you can set up other aspects of your profile, like adding a bio and writing about your interests, hobbies, and passions. The process is similar to any other social media app, like Instagram, Facebook, and Pinterest where you offer users a detailed account about yourself.
Besides that, a part of the registration process requires you to pick topics you would be interested in, much like Pinterest. Select these topics, and the algorithm would show you topics and chat rooms similar to your choices. The reason many algorithms ask your topic of interest is that they want to show you content that is relevant to you, and which you can enjoy. The Clubhouse App is no different.
3. Use clubhouse app for marketing or private purposes
It’s not necessary to have a purpose for joining the Clubhouse app. Of course, you can simply use it to interact with your social circle. However, if you have marketing objectives, you can make good use of the app.
You can use the explore page to form connections. The explore section allows you to follow other users, and join new rooms. You can also join topic rooms to engage more with the users who are offering topics you might be interested in.
In case you cannot find a room you are interested in, you can search it out in the search bar. In addition to that,
4. Start your own club
Once you are familiar with the functioning of the app and have participated or hosted three rooms, you can get on board with creating your own club. For instance, if you are an avid reader and would love to engage in a discussion about the books or writers you read, you can start your own club and invite people in.
But just before you get started, here’s what you should know. You require approval before your club starts operating. It’s a simple formality, and you don’t need to worry about it. However, you do need to note that up until now, the app allows a user to create just one room. So, before starting a club, make sure you stay on board with it for as long as you need.
5. Manage clubhouse notifications
While notifications are important if you want to stay updated with the clubs or rooms you might be interested in, but too frequent, and too many notifications can simply piss anyone off. Not to worry, you can make them manageable by controlling what you would like to see in your notifications.
To do that, open the app, open your profile. Tap the little play button at the top right and open settings. Once you
6. How to engage and build a base
If you are a business professional or an influencer, then you might want to increase your base or followers. You can do so by hosting rooms, and participate as a speaker. That being said, as a speaker, you have to be clear with what you are saying. In other words, you have to make sure that you communicate your thoughts effectively and efficiently. What you say has to be interesting and inspiring because you want the listeners to come back to you in the future.
If you are a listener, you can build connections by bringing out valid points into the discussion by using the ‘raising your hand’ feature. Cookie points for you if you impress the speakers, and they follow you. If that happens, then you’ll move to the “Followed by Speakers list.”, and gather more reach and profile visits.
That’s all from my side, and I think this is just enough to get you started. Are you finding this new App worthwhile? What do you think about its future? Drop your answers in the comments below. I’d love to read and discuss them.
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