When it comes to marketing your blog, social media is the most powerful tool at your disposal.
The power and reach of social media are endless. In 2005, only 5% of the population made use of social media. Today, almost everyone uses one or another platform. Feel the difference? Social media went from being something recreational to a central aspect of our lives.
As the popularity of social media continues to grow by leaps and bounds, businesses, big and small have taken
As a blogger, social media is simply an indispensable tool for growing your audience, and I will tell you why.
Social media helps in:
If you are still unconvinced about the power of social media, just take a look at these remarkable stats.
Facebook garners an estimate of 4.4 billion+ visitors every month.
Pinterest houses over 300 million users.
Instagram has 500 million+ accounts active on the platform daily.
The reports are mind-boggling but true. There is no marketing strategy without social media anymore. However, the stats are also scary. How are you supposed to swim in this vast ocean with a billion other small fishes like you, and get heard and seen?
If the thought overwhelms you and thus keeps you away from social media, fear not, for you have landed in the right place.
Below, we dive deep into 7 crucial social media marketing techniques that every blogger needs to acquaint them
1. Set your goals and understand your target audience
Firstly, you need to set your goals about what you want to really get out of social media. Ask yourself why you need social media to market your blog, and write down your goals.
Next, understand your target audience. Learning about your target audience is one of the most crucial tips to execute your social media marketing. Learn about your target demographic, their likes and dislikes, which social media platforms they populate the most, and what kinds of things they are looking for.
If you have a blog about writing, for instance, figure out the most common problems your target audience faces when it comes to writing. Then, market yourself as an expert who has an easy answer to all their problems through your blog.
2. Quality, not quantity
Some bloggers have the misconception that they have to be present on every social media platform available, from Linkedin to Snapchat, in order to market their blog effectively to a larger audience.
Let me give you some tough love and say, NO. This is not the case. Always choose quality over quantity. You
You only need to post high-quality content on select few channels that are frequented the most by your targeted demographic.
For example, everyone knows Instagram isn’t much of a help to blogs with a smaller following. Instead, Pinterest is huge for bloggers and a go-to site for your audience as well. So, research well before you choose which social media channels you want to spend your time and resources on.
3. Content is King
Now that you know what the ideal social platforms for you are, it’s time to attract your target audience by creating content.
And mind you, this is not some sub par content I am talking about. When you are creating content for your social media, it should be top-notch, able to attract your potential readers almost immediately.
When it comes to social media marketing, content is king. Without quality content, your entire strategy falls apart. Spend time creating visual, catchy content and optimize them with links to your blog and/or products.
4. Focus on videos and images
Statistics show that visual content like images and videos perform much better on social media platforms than simply text.
Hence, it’s important for you to make videos and images a part of your content strategy. You can use tools like Canva and PicMonkey to easily design graphics that look professional and alluring.
And if you don’t want to do the hard work, you can always outsource. Trust me when I say this, it is money well spent. Unsplash is the best place to grab royalty free images others have taken, and you can use for your blog. All the photos in this post came from Unsplash.
Eye-catching graphics immediately draw your audience in and make them more likely to click through on the link you post along with it.
5. Pinterest
Pinterest is a visual search engine, often mistaken by people as a social media platform. If you are a blogger,
Pinterest establishes your credibility and authority as an expert in your niche and also drives huge traffic to your website or blog.
For Pinterest, set up a business account, enable rich pins, and create a keyword-rich profile.
Grow your following on Pinterest and see the traffic to your website increase.
6. Engage with your audience
The biggest mistake newbie bloggers make while using social media is not interacting and connecting with their potential customers.
Social media is called social media for a reason; it is for SOCIALIZATION! And especially when you are trying to market something, be it your blogs and products, you need to engage and build authentic relationships with your audience.
This leads to trust forming between you and the audience and increases your chances of sales and lead generation. Reply to comments on Facebook pages, retweet on Twitter, and engage in Facebook groups.
Forming trust and genuine connections with the audience increases the chances of them turning into customers.
7. Be strategic
Promoting your blog on social media does not mean you go the hard-selling way and push your products into the face of your audience with a “buy, buy, buy” mantra. No, it doesn’t work that way.
Social media marketing is extremely strategic. You have to promote your content in such a subtle and clever way
Another way to be strategic on social media is to use social media management tools like Buffer and Hootsuite to automate your posts, analyze the performance of those posts, and basically make your job easier for you.
There are many other tools, but Buffer and Hootsuite are among the top ones. Pre-schedule your content for a week, get analytics, and get more time to focus on other aspects of marketing, including planning your content.
Lastly,
Remember this; building up a strong base on social media is a slow and hard process. You have to be consistent and you have to keep at it. Over time, you are bound to see results. Keep the conversations going, and they will lead to sales conversions.
With a solid content and marketing strategy, every blogger can grow their blog to a huge extent. All you need to do is plan carefully, and then execute it with patience.
Follow these 7 tips for social media marketing to see drastic changes in your blog traffic. Happy blogging!
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